The UK short-term rental (STR) market is seeing increased costs however softer demand, figures from short-term rental analytics firm Key Knowledge present.
Ahead bookings for autumn are monitoring barely under 2024 ranges, with September down 5% and November down 3%.
Nonetheless nightly charges are proving resilient, averaging at £159, up 7% year-on-year, whereas September and October are additionally increased by 4% and 5% respectively.
Sally Henry, VP enterprise improvement EMEA at Key Knowledge, stated: “Autumn 2025 is shaping as much as be a blended season for the UK short-term rental market.
“Charges are climbing and operators are proving they will maintain pricing energy, however demand is softer and reserving behaviour is shifting, with shorter stays and later selections.
“These tendencies make efficiency much less predictable from month to month, and spotlight that the market is shifting right into a extra measured section.
“The chance remains to be there, however it’ll favour operators who can adapt shortly and defend income in an atmosphere the place development is not assured.”
Shorter stays and tighter reserving home windows are shaping visitor behaviour. Journeys are round 0.3 nights shorter than final yr, and reservations are being made 4-6% nearer to arrival, pointing to a extra last-minute market.
Regardless of muted demand, operators are sustaining income efficiency. Income per accessible rental (RevPAR) grew modestly over the summer time and is forecast to rise by 7% in October and 4% in November as robust pricing offsets weaker occupancy.
