Meta buying AI wearable firm Limitless

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Meta CEO Mark Zuckerberg wears the Meta Ray-Ban Show glasses, as he delivers a speech presenting the brand new line of sensible glasses, throughout the Meta Join occasion on the firm’s headquarters in Menlo Park, California, U.S., Sept. 17, 2025.

Carlos Barria | Reuters

Meta is buying synthetic intelligence wearable startup Limitless, the businesses stated Friday.

“We’re excited that Limitless can be becoming a member of Meta to assist speed up our work to construct AI-enabled wearables,” a Meta spokesperson stated in a press release.

Limitless makes a small, AI-powered pendant that may report conversations and generate summaries.

Limitless CEO Dan Siroker revealed the deal on Friday by way of a company weblog submit however didn’t disclose the monetary phrases.

“Meta lately introduced a brand new imaginative and prescient to convey private superintelligence to everybody and a key a part of that imaginative and prescient is constructing unimaginable AI-enabled wearables,” Siroker stated within the submit and an accompanying video. “We share this imaginative and prescient and we’ll be becoming a member of Meta to assist convey our shared imaginative and prescient to life.”

The world of AI wearables has been slowly rising this yr, however no firm has landed a standout product.

Meta’s Ray-Ban smartglasses, which have been a shock hit, have a sprinkling of AI taste with the inclusion of the corporate’s AI digital assistant.

There are a number of wearable gadgets out there which might be much like Limitless.

Good friend gives a pendant-style gadget, Plaud is available in a small card form or tablet that may be clipped on or worn round your neck or in your wrist, and Bee, which is worn on a wristband and was scooped up by Amazon in July.

Amazon additionally runs AI by way of its Alexa+ line of Echo Audio system, whereas Google‘s Pixel 10 telephones have the Gemini assistant inbuilt.

WATCH: Meta is visibly seeing a return on funding from AI.

CNBC’s Chris Eudaily contributed to this report.

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