Several Asda supermarkets introduce special red shopping baskets on Valentine’s Day, allowing single shoppers to signal they are open to conversation and potentially spark romance while grocery shopping.
Shoppers opting for these red baskets declare their interest in meeting someone new. Those preferring privacy can choose green baskets or trolleys instead.
Stores Participating in the Initiative
The red baskets appear in select locations on February 14:
- Asda Leicester Fosse Park, Leicester
- Asda Bromborough, Liverpool
- Asda Toryglen, Glasgow
Survey Reveals Supermarket Romance Appeal
A survey of 2,000 UK adults shows 64% have been attracted to someone at their local supermarket. Additionally, 87% prefer real-life encounters over dating apps, with 76% viewing supermarkets as ideal spots for meeting potential partners.
Making the first move remains challenging, as over 80% feel hesitant to ask for a number due to shyness or uncertainty about relationship status. The red baskets offer a straightforward signal to facilitate connections.
Asda Spokesperson Comments
A retailer spokesperson stated: “People crave real-life connections, but busy schedules often limit opportunities. We’re transforming the weekly shop into the ultimate meet-cute. These red baskets provide a fun, light-hearted way to connect during everyday shopping—a playful nudge to start a chat and perhaps ignite romance.”
Real-Life Success Story
Ryan and Kelly met while working at Asda Dewsbury, where Kelly prepared his breakfast in the staff canteen. They now plan a summer wedding, with their nine-year-old twins as bridesmaids.
Kelly shared: “He liked his fried eggs cooked both sides, so his yolk was fully cooked. He always had the same breakfast: bacon, eggs, beans, and two slices of bread! I still cook him the same breakfast at home from time to time.”
Research from the University of Wrocław in Poland supports such meetings, finding that offline encounters foster greater intimacy, passion, and commitment compared to online ones.
