Nationwide stands as the first major UK banking institution to introduce detailed accessibility guides for its branches nationwide. Developed in partnership with experts at AccessAble, these guides allow customers to check features like level entry, induction loops, and British Sign Language (BSL) support before visiting.
Comprehensive Coverage Rollout
Guides for more than 500 branches are now live, with full coverage of all 605 locations planned by the end of May 2026. This move supports the ‘Purple Pound,’ the estimated £446 billion annual spending power of disabled households, while high street banks close around 37 outlets daily in 2024.
Nationwide pledges to keep every one of its 605 branches open until at least 2030, bucking the closure trend.
Business Benefits and Research Insights
Studies show many businesses overlook disabled customers, yet those prioritizing accessibility see strong returns: 70% of disabled shoppers return to accessible venues, and 66% recommend them to others. Nationwide highlights how transparent information can boost foot traffic and revive high streets.
Industry-Wide Call to Action
The building society urges companies across sectors to publish online accessibility details, calling it a simple, low-cost step with major impact. Stephen Noakes, Nationwide’s Director of Retail, stresses shared responsibility: “The Treasury Select Committee is right to focus on financial inclusion, but other sectors have a role to play too.” He adds that firms should “start with sharing the facts.”
Accessibility advocates endorse the push, noting poor information remains a top barrier for disabled people as consumers and employees. They point to the clear business advantages in fostering loyalty and referrals.
Virgin Money plans similar guides for its 91 branches by the end of 2026.
