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AKT lovers, hear up: The UK’s most awarded deodorant (our favorite deodorant EVER) has formally simply launched in a brand new, limited-edition scent – and this one is beautiful.
In the event you’ve ever wished your deodorant labored more durable for you (suppose: no sweat, no unhealthy smells, no crusty garments), then AKT and its pure deodorant in an array of swoon-worthy scents is the model you’re going to wish to know.
Designed to maintain you sweat and scent free all day – whether or not you’re burning up in a London heatwave or hitting the health club, AKT Deodorant Balm is the one deodorant you possibly can actually depend on – tried and examined (and cherished) by not simply us, however 1000’s of equally obsessed consumers, too.
If you need the complete spiel on why AKT actually is the G.O.A.T. on the subject of deodorant then try our full article right here, however at this time is all about celebrating the model new, limited-edition scent: Hay Fever.

AKT The Deodorant Balm – Hay Fever
Crisp, recent and excellent for summer season, Hay Fever opens with Crisp apple, marmalade, boasts coronary heart notes of a splendid English backyard, Earl Greyand plump apricots, and finishes with cashmere, smooth leather-based, and generational wealth. What bliss!
Impressed by the dazzling Noël Coward play of the identical title, the brand new Hay Fever deodorant is a seductive summer season scent that’ll have folks pondering you’ve simply spritzed on some costly fragrance.
Hay Fever transports you to an English nation backyard within the roaring Twenties. Suppose: excessive tea, excessive drama, and plenty of marmalade.
This triple risk formulation combines a gap variety of crisp apple and marmalade, adopted by an encore of earl gray and apricots, resulting in a grand finale of cashmere and smooth leather-based.
An iconic homage to Noël Coward’s notorious comedy of manners, this perfume is your backstage go to a very English type of summer season – crammed with roses, marmalade, mischief and the occasional dramatic exit.
And actually, this deodorant smells wonderful, actually like a classy and refined fragrance moderately than the medicinal and powdery ‘deodorant’ scent of instances passed by.
Take pleasure in as a substitute the scent of plump fruits, Earl Gray tea and cashmere with only a sprinkling of generational wealth. Did somebody say bliss?
‘Our new deodorant perfume was designed to seize the spirit of a quintessential British summer season — languid, sun-dappled, and ever so barely unhinged,‘ say AKT founders Ed Currie and Andy Coxon.
‘And what higher muse than Noël Coward’s Hay Fever? …and, in Ed’s case, beastly seasonal allergy symptoms!’
Examined and perfected on the stage by the individuals who carry out there, AKT Deodorant Balm is infused with AKT’s unique DEO-BARRIER COMPLEX™, the super-special secret to the model’s unwavering success.
This Deo-Barrier Advanced has been designed to rework from a skin-nourishing balm right into a dry, invisible powder that actively cleanses, deodorises and absorbs perspiration for persistent safety, retaining you sweat-free, even in the summertime solar, all day lengthy.
This pure deodorant actually does take care of your armpits, too – made with out pore-blocking aluminium in contrast to many commonplace deodorants,as a substitute utilising pure components that work to moisturise the pores and skin whereas eliminating odours and retaining you dry all day.
Yup, zero aluminium, zero phthalates, zero compromises.
And you may actually really feel the goodness. The balm glides on simply (they advocate making use of a pea-sized quantity to scrub underarms every day), hydrating and nourishing the pores and skin with out greasiness or wetness, that means you don’t have to attend to throw in your outfit.
And it doesn’t get throughout your garments, both, that means no crusty, yellow armpits on this joint. Sport-changer.
However, particularly with the brand new Hay Fever scent, the magic actually lies within the beautiful fragrances.
The model collaborated with main consultants in perfume to curate every deodorant balm like a high-quality perfume, every named like ‘scenes’ as a homage to their theatre roots. These embody SC.01 Orange Grove, SC.02 After Thunder and SC.03 The Onsen. However I’ve to say, Hay Fever is our absolute favorite.
As AKT put so fantastically in its personal phrases: ‘Hay Fever is not only a perfume, it’s a standing ovation to British eccentricity, queer legacy, and the sheer pleasure of a superb scandal within the backyard!’
What bliss!
Store this limited-run deodorant perfume whilst you can – that is actually one for the ages.
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