Alaska Airways and Hawaiian Airways announce Atmos Rewards as new loyalty program

It is a new period for Alaska Airways and Hawaiian Airways. In a long-awaited announcement on Wednesday, the 2 carriers revealed their brand-new mixed loyalty program, which has a brand new title: Atmos Rewards.

This system will function the one loyalty program bridging Alaska and Hawaiian, which proceed to fly as distinct manufacturers even after merging final 12 months beneath one mother or father firm.

One program masking two airways makes Atmos Rewards distinctive amongst U.S. airways. It is extra paying homage to how some European carriers linked manufacturers after mergers (suppose: Air France and KLM for the Flying Blue program).

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Alaska and Hawaiian’s new Atmos Rewards program will provide a bunch of frequent flyer perks not seen at any rivals. For example, top-tier elite standing members will get limitless complimentary space-available upgrades to lie-flat business-class seats on long-haul flights.

And, uniquely, Atmos Rewards members will likely be allowed to decide on how they earn factors and standing.

But it surely would not be a serious airline loyalty announcement in 2025 with out some huge bank card information.

As a part of the Atmos Rewards launch, the carriers unveiled a brand-new premium card filled with new perks, together with lounge visits and international companion journey awards — to not point out bonus factors on all swipes outdoors the U.S.

The reveal of this new mixed Alaska-Hawaiian loyalty program had been maybe probably the most anticipated factor of this blockbuster airline merger.

Atmos Rewards will spell the tip of the long-standing HawaiianMiles program beginning this October. And, it would usher in a brand new period for the Alaska Airways Mileage Plan program, which had been a favourite of frequent vacationers hoping to stretch their factors and miles on each Alaska and its spectacular accomplice community.

This new loyalty reveal comes as the 2 carriers are already embarking on huge adjustments collectively, together with a rising record of long-haul flights to Europe and Asia out of Alaska’s Seattle-Tacoma Worldwide Airport (SEA) residence base.

“It is very a lot in service of our new international community, being the fourth main international participant within the US, after which utilizing rewards as a solution to get folks enthusiastic about our model,” Brett Catlin, Alaska’s loyalty chief, stated in an interview with TPG main as much as Wednesday’s announcement.

This is what to find out about this system, the adjustments and the premium bank card the airline additionally unveiled on Wednesday. The latter will likely be intricately related with almost each facet of this system.

5 huge issues to find out about Atmos Rewards

• Alaska’s useful accomplice award chart, a TPG favourite for redemptions, is not going wherever.
• Excessive-level elite standing will now include larger thresholds but in addition an alluring new perk: free upgrades to lie-flat business-class seats.
• Subsequent 12 months, Atmos Rewards members will be capable to select how they wish to earn factors and standing: through eligible {dollars} paid for airfare, distance flown or segments flown.
• There is a new premium bank card, the Atmos™ Rewards Summit Visa Infinite® Credit score Card, which comes with fast-tracked standing, lounge passes and international companion journey awards, all for a $395 annual price.
• Transfers to Bilt Rewards at a 1:1 ratio will stay in place (a minimum of, for now).

The data for the Atmos Rewards Summit Visa Infinite Credit score Card has been collected independently by The Factors Man. The cardboard particulars on this web page haven’t been reviewed by the cardboard issuer.

What to know in regards to the Mileage Plan/HawaiianMiles transition

Let’s get to the logistics of Atmos Rewards, beginning with a number of high FAQs.

The data for the Alaska Visa Signature, Atmos Rewards Ascent, Alaska Airways Visa Enterprise, Hawaiian Airways World Elite and Hawaiian Airways World Elite Enterprise has been collected independently by The Factors Man. The cardboard particulars on this web page haven’t been reviewed or offered by the cardboard issuer.

Incomes factors and standing with Atmos Rewards

Underneath the brand new Atmos Rewards program, you may see some barely totally different terminology:

• Miles will likely be generally known as “factors.”
• You may earn standing by accumulating “standing factors.”

How do you earn standing factors?

This is among the extra unusual twists of Atmos Rewards. Beginning later in 2026, members will be capable to select how they earn factors and standing factors.

Your three choices:

• Earn 1 standing level for each mile flown (“distance-based”).
• Earn 5 standing factors for each $1 spent on flights (“revenue-based”).
• Earn 500 standing factors for each section flown (“segment-based”).

You may be allowed to alter your choice as soon as per 12 months.

For years, we have seen airways shift towards calculating standing primarily based on how a lot cash you spend with the airline.

However Alaska had been the outlier, nonetheless labeling clients as “elite” primarily based on what number of miles they flew.

Now, Atmos Rewards members can select both of these two choices or acquire standing by flying a set variety of particular person flight segments.

Alaska executives count on segments will likely be a preferred choice amongst Hawaiian passengers who ceaselessly journey between neighbor islands.

Bank cards provide a lift

Regardless of which path to standing you select, you’ll earn extra standing factors through an eligible Atmos Rewards bank card.

• Members with the brand new Atmos Rewards Summit card will earn 1 standing level for each $2 spent on purchases. They will additionally get 10,000 standing factors every card anniversary.
• Atmos™ Rewards Ascent Visa Signature® (beforehand Alaska Airways Visa Signature) and Atmos™ Rewards Enterprise Visa® (beforehand Alaska Airways Enterprise Visa) cardholders will earn 1 standing level per $3 spent. These cardholders will likely be restricted to 30,000 standing factors this 12 months, however that cap will finish after 2025.
• Hawaiian Airways World Elite Mastercard members will likewise earn 1 standing level per $3 spent from Oct. 1 on, with a 30,000-point restrict in 2025.

Revamped elite standing tiers

As a part of the Atmos Rewards rollout, elite standing will sound slightly totally different.

You may see the tip of Hawaiian’s Pualani standing and what’s basically a rebranding of Alaska’s MVP tiers.

Alaska will improve the qualification necessities for its high two tiers, too:

Notice that the qualification adjustments talked about above will take impact in 2026 for Atmos Rewards members qualifying for 2027 standing — this is not for subsequent 12 months’s standing necessities.

Moreover, Atmos Rewards Platinum and Titanium elite members will get a one-time head begin on incomes 2027 standing:

• 5,000 standing factors for Platinum members
• 20,000 standing factors for Titanium members

International upgrades

Most U.S. airways provide elite standing members complimentary upgrades to their home first-class recliners.

Alaska is taking that one (huge) step additional.

Atmos Rewards Titanium members will likely be eligible for limitless free upgrades to long-haul, lie-flat business-class seats on Alaska and Hawaiian flights.

No, you will not want a one-time certificates like a JetBlue Transfer to Mint or an American Systemwide Improve.

“Even in case you’re sitting within the again,” Catlin stated, “we are going to put you in a lie-flat business-class seat, together with on our 787 suites with doorways, in order that seat won’t exit empty if there is a Titanium sitting in the primary cabin.”

That is particularly notable as Alaska ramps up international flying from Seattle, together with new flights to London, Rome and Seoul, South Korea, deliberate to launch subsequent spring.

In the event you’re an American Airways AAdvantage Government Platinum member and your ears simply perked up, we must always notice: This profit doesn’t lengthen to accomplice elite members. The improve perk will likely be unique to Atmos Rewards Titanium members flying on Alaska- and Hawaiian-operated flights.

Redeeming

If there was one factor TPG staffers and frequent vacationers had been nervous about in Alaska’s loyalty revamp, it was award redemptions.

Alaska’s Mileage Plan (and miles) have routinely ranked among the many most respected of any airline, because of the service’s accomplice award chart, which has recurrently provided well-priced award area — comparable to seats in American’s brand-new Flagship Suites this summer time.

Alaska executives advised me its Mileage Plan award chart will stay intact as a part of this shift to Atmos Rewards.

“We’re actually proud of the place our redemptions are at, significantly on the accomplice aspect,” Catlin stated. “We now have no plans at this level to transform how we’re structuring redemptions.”

He did notice, although, that the service might want to make some updates to its chart to account for brand new long-haul Alaska and Hawaiian flights, however this needs to be reassuring information for former Mileage Plan followers.

Communities

The Atmos Rewards program will even provide a handful of loyalty communities with particular promotions and reductions for vacationers, together with Mileage Plan’s Membership 49 for vacationers within the nation’s forty ninth state and Huaka’i by Hawaiian, which supplies Hawaii residents a free checked bag and a quarterly 10% low cost on flights.

Alaska plans to introduce quite a lot of extra communities within the coming months, with themes targeted on meals, household journey and vacationers primarily based outdoors the U.S.

New premium bank card

Alaska did not simply announce a serious loyalty program revamp. It unveiled its long-expected premium bank card: the Atmos Rewards Summit Visa Infinite Credit score Card, which has a handful of perks we’ve not seen on every other cobranded airline card.

The cardboard has a $395 annual price, falling squarely between many entry-level airline playing cards with annual charges round $100 and pricier competitor playing cards that now typically cost upward of $550 yearly to carry.

You may learn all in regards to the card on this story, however this is a rundown of the highest advantages that may tie in with the brand new Atmos Rewards program.

International Companion Awards

Cardholders can ebook themselves a flight after which use their companion certificates to take a good friend or member of the family with them on that flight.

There are 4 issues to know right here:

• You may get one certificates value as much as 25,000 factors every year after the account anniversary.
• You may get one other one value as much as 100,000 factors after spending $60,000 within the account 12 months. This might get you to Europe or Asia.
• You may “high up” the certificates — so, if you wish to ebook your companion on a 110,000-point round-trip itinerary, you need to use 10,000 Atmos Rewards factors in your account to finish the reserving.
• These awards might be redeemed on Alaska or Hawaiian flights or any accomplice flights booked by way of these airways’ web sites. That features companions like American Airways, British Airways, Japan Airways, Cathay Pacific and dozens extra.

As much as 8 Alaska Lounge passes

You may go to the Alaska Lounge community as much as eight instances yearly, although (sadly) these visits will likely be restricted to 2 per calendar quarter. Cardholders can, nevertheless, share these passes with members of the family and buddies.

To get a full-fledged Alaska Lounge (or Lounge+) membership, you may nonetheless should pay the annual dues or choose entry as a selection advantage of Atmos Rewards Titanium (beforehand MVP 100K) elite standing.

Every go is legitimate for your complete journey day and contains entry for as much as two accompanying youngsters.

Lodge transfers

In some methods, the Atmos Rewards Summit card is not simply an airline card — it (kind of) has transferable forex.

Cardholders will likely be allowed to switch their Atmos Rewards factors to 5 resort loyalty applications:

• Marriott Bonvoy (1:1 switch ratio)
• IHG One Rewards (1:1, obtainable by way of November)
• Wyndham Rewards (1:1)
• I Choose Lodge Rewards (1:2)
• Shangri-La Circle (8:1)

Flight delay vouchers

Cardholders who run right into a delay of two hours or extra on Alaska will get a $50 card-linked voucher, whatever the motive for the disruption.

This will even apply to cancellations inside 24 hours of departure.

“As an alternative of, like, stewing at SeaTac right here, we wish you to go and store in one of many shops, have a cocktail, reap the benefits of it,” Catlin stated. “… whether or not it was in our management or not.”

This profit is predicted to ultimately lengthen to passengers on Hawaiian, doubtless later in 2026.

Different perks

The Atmos Rewards Summit comes with a number of different perks, together with:

• Payment credit on accomplice award bookings (as much as $25 per reservation)
• Waived same-day confirmed change charges on Alaska (and ultimately Hawaiian, anticipated later in 2026)
• A ten,000 standing level increase yearly
• The flexibility to earn 1 standing level for each $2 spent on purchases
• A free first checked bag for you and as much as six companions

Moreover, cardholders will earn 3 Atmos Rewards factors per greenback spent on:

• Eligible Alaska and Hawaiian purchases
• Eating
• All eligible purchases outdoors the U.S.

For all different eligible purchases, cardholders will earn 1 level per greenback spent.

Welcome provide

For a restricted time, new candidates can earn 100,000 Atmos Rewards factors and a companion certificates value as much as 25,000 factors after spending $6,000 on purchases inside the first 90 days from account opening.

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