I’m at a sold-out live performance in Hollywood, and I’m the one one within the 1,200-plus-capacity venue who doesn’t know any of the songs. One of many acts has simply completed, and everybody round me begins chanting and waving their gentle sticks. We don’t have to attend lengthy: Kou Mariya, one of many headliners, seems. Not on the stage itself, however on an enormous display spanning the whole thing of its size. (She’s going to by no means seem on the stage, as a result of she is an attractive 6,669-year-old blonde vampire anime woman who exists solely in digital actuality.) Mariya begins singing in Japanese. A grown man subsequent to me looks like he’s on the verge of tears.
Welcome to Incredible Actuality, a mini-festival on the Vermont Theater that brings eight essential VTuber acts—all anime ladies of various eye and hair colour—to a reside venue, accompanied by IRL musicians. I’m right here to seek out out extra about why followers are keen to pay as much as $180 (the price of a VIP cross) for the privilege of watching these acts in particular person, fairly than on their screens from the consolation of their very own houses.
PHOTOGRAPH: ERICA HERNANDEZ
If you happen to’ve by no means seen a VTuber earlier than, it’s most likely only a matter of time. VTubers have been round for a few decade in Japan, internet hosting every thing from on-line climate stations to iPhone launches, however they surged in reputation outdoors Japan throughout Covid quarantine. If you happen to like watching something on-line—cooking, gaming, historical past—there’s a VTuber model of it. The identify is a portmanteau of ‘Digital YouTuber,’ and because it suggests, it’s a livestreamer or video creator, however as an alternative of exhibiting their face, the viewers sees a digital 2D or 3D avatar.
Technically, a VTuber may tackle any look or theme (my favourite: an ex-Yakuza in jail stripes who talks about real-life organized crime), however the most well-liked ones are anime ladies with cute voices. A few of these VTubers additionally sing, and output ranges from easy karaoke streams to full-on music movies. If the VTuber is large enough, followers may take heed to their music on most main streamers. The market is rising: Final week, main VTuber company Hololive launched a report label. Which brings us again to the live performance.
For a lot of the roughly three-hour present, there are three human musicians on the stage: a drummer, a bassist, and a guitarist, who play accompaniment for a parade of anime ladies that seem on the large displays (one within the middle, two hovering over the suitable and left facet). The 2 DJs, Mono Monet, a VTuber with purple hair who hops from filter home to gabber, and JOENN, an precise human DJ who seems bodily on stage to shut out the evening with an much more frantic set, simply may mix in (musically) at any rave. However the meat of the present is what an informal listener would most likely simply name “anime music,” veering often into songs that ranged from goofy memes (Issa Corva: “I hate cilantro, child / I hate you nearly as a lot / as I hate cilantro, child”) to equally goofy link-in-bio rap (CottontailVA: “Shout-out to my gooners / that showin’ my Fansly love”).
Mariya, the aforementioned attractive anime vampire, began VTubing in 2020, simply in time to trip the surge of quarantine-fueled reputation when everybody was on the lookout for a parasocial pal. Her content material ranges from gaming to chatting to (often members-only) ASMR movies to karaoke, and he or she’s additionally launched a single to streaming providers.
I’ve watched a few of her streams, however I didn’t know what to anticipate at her live performance. Promotional materials for the occasion promised that there could be a reside human band, however how precisely would she be interacting with them?
So I prepare to talk to her remotely, a pair days earlier than the present. The video name begins, and he or she seems identical to she does in her streams. I imply this actually: I’m chatting with the avatar that her followers see.
