In a daring transfer set to reshape the way forward for city improvement, Asia Inexperienced has formally launched its Inexperienced Imaginative and prescient Rebranding, introducing a transformative technique constructed across the groundbreaking “3+X” mannequin — a brand new framework to information the creation of good, sustainable, and purpose-driven communities.
This forward-thinking mannequin integrates 4 key pillars:
- Know-how: Leveraging good options to reinforce each day life and well-being.
- Ecology: Defending the atmosphere and selling concord with nature.
- Artwork & Tradition: Preserving heritage and fostering creativity for vibrant communities.
- X: Representing wellness, inclusivity, and the human connection on the coronary heart of each township.
A Dedication to Purposeful, Sustainable Progress
The launch occasion, marked greater than a rebranding — it was a declaration of intent. Talking on the occasion, Asia Inexperienced CEO Ms. Tan Li Mei mentioned:
“With the three+X mannequin and our SISHENG framework – Dwelling, Ecology, Vitality, and Enterprise – we goal to create good, ecological townships the place folks, nature, and innovation thrive collectively. Our mission ‘Constructing with Love, Dwelling with Goal’ guides every little thing we do.”
Ms. Tan shared how private experiences through the pandemic formed this new course:
“At one level, I used to be combating my very own well-being, and it made me understand that with out well being and happiness, nothing else issues. That’s the reason wellness – bodily, emotional, and psychological – might be on the coronary heart of our future developments.”
Her phrases underline the emotional and human-centered basis of Asia Inexperienced’s technique — one which seeks to prioritize holistic well-being alongside innovation and sustainability.
Aligned with Penang 2030 Imaginative and prescient
The three+X mannequin is carefully aligned with the Penang 2030 Imaginative and prescient for a family-focused, inexperienced, and good state. By mixing sustainable design, cultural id, and cutting-edge expertise, Asia Inexperienced goals to assist future communities thrive each regionally and globally.
A Strategic World Partnership
In a key spotlight of the launch, Asia Inexperienced introduced its strategic collaboration with Consulus, a world innovation consultancy working in 23 international locations throughout Asia, Europe, Africa, and the Americas. The partnership, formalized between Tan Li Mei and Consulus Group CEO Lawrence Chong, will set up the Consulus Penang Centre — turning Penang right into a hub for sustainability and thought management within the area.
Authorities Leaders Again the Imaginative and prescient
A number of Penang state leaders had been current on the occasion and voiced robust help for Asia Inexperienced’s forward-looking initiatives:
- YB Jagdeep Singh Deo, Deputy Chief Minister II, highlighted the synergy between Asia Inexperienced’s plans and Penang’s drive for sustainability and innovation.
- YB Jason H’ng, State EXCO for Native Authorities & City and Nation Planning, emphasised the significance of balancing financial progress with environmental stewardship.
- YB Dato’ Seri Sundarajoo, State EXCO for Housing & Atmosphere, famous that developments should concentrate on neighborhood constructing and long-term legacies.
- YB Fahmi Zainol, State EXCO for Agriculture, Meals Safety & Cooperatives, welcomed Asia Inexperienced’s function in creating new alternatives and vitality for native communities.
“Our purpose is to start out in Penang, the place our roots are, and produce these concepts to the world with the help of our companions and the neighborhood,” Mei concluded.
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