ASOS followers gained’t have to attend for deliveries this festive season, because of a brand new London pop-up providing you with the uncommon alternative to buy your favourites IRL.
In a current announcement, the digital retailer revealed will probably be ‘stepping out from behind the display screen’ with a bodily retailer that includes over 200 items throughout partywear, winter staples, magnificence and gifting.
Alongside personal model objects from the likes of ASOS Collective and ARRANGE, customers can try to purchase curated items from Topshop and Topman, Good American, Carhartt WIP and AllSaints on the Carnaby Avenue location.
The ‘premium’ pop-up will even be solely excessive road spot stocking the second drop of the unique Adidas x ASOS collaboration, which launches on-line on October 30.
If that wasn’t sufficient, magnificence manufacturers together with Charlotte Tilbury, Medicube, Ouai and Bubble will probably be holding interactive installations, and Face + Physique goody baggage handed out to at least one in each 10 clients.
The one draw back? It’s open for only one week, between November 7 and November 16.
That is the primary of two upcoming pop-ups from the model, with the second being held in New York later within the month.
The place is ASOS’s pop-up store?
WHERE: 10 Carnaby Avenue, London, W1F 9PS
WHEN: November 7 to November 16, 2025
OPENING HOURS:
- Monday – Saturday: 11:00am – 8:00pm
- Sunday: 12:00pm – 6:00pm
Don’t despair in the event you can’t make both occasion although, as you’ll be capable of ‘discover the total assortment from wherever’ with an edit on each the ASOS web site and app.
Vanessa Spence, the corporate’s EVP of name and artistic, stated: ‘ASOS has all the time been about inspiring confidence by means of trend and sweetness, and this pop-up is a celebration of that.
‘We’re bringing collectively our most enjoyable merchandise in a single place, giving clients the prospect to find and create outfits from our distinctive curation of manufacturers and types in actual life.’
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It comes two years after ASOS launched its first ever bodily location over the 2023 Black Friday weekend.
In a four-storey constructing on London’s Rathbone Place, guests had been handled to a Snapchat collaboration the place they might digitally ‘strive on’ garments through the app.
In the meantime a packed schedule included styling periods, skincare masterclasses, panel talks and workshops.
Extra not too long ago, the retailer hosted related pop-ups in London and New York in June as a part of its ‘Summer season, styled by ASOS’ marketing campaign, with unique collections and limited-edition items alongside hourly giveaways and dwell DJ units.
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