Disney invests $1 billion in OpenAI, licenses 200 characters for AI video app Sora

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An AI-generated model of OpenAI CEO Sam Altman seen in a nonetheless seize from a video generated by Sora 2.


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OpenAI


Beneath the brand new settlement with Disney, Sora customers will have the ability to generate brief movies utilizing characters corresponding to Mickey Mouse, Darth Vader, Iron Man, Simba, and characters from franchises together with Frozen, Inside Out, Toy Story, and The Mandalorian, together with costumes, props, autos, and environments.

The ChatGPT picture generator will even achieve official entry to the identical mental property, though that data was skilled into these AI fashions way back. What’s altering is that OpenAI will permit Disney-related content material generated by its AI fashions to formally cross by means of its content material moderation filters and attain the person, sanctioned by Disney.

On Disney’s finish of the deal, the corporate plans to deploy ChatGPT for its staff and use OpenAI’s expertise to construct new options for Disney+. A curated number of fan-made Sora movies will stream on the Disney+ platform beginning in early 2026.

The settlement doesn’t embrace any expertise likenesses or voices. Disney and OpenAI mentioned they’ve dedicated to “sustaining strong controls to forestall the technology of unlawful or dangerous content material” and to “respect the rights of people to appropriately management the usage of their voice and likeness.”

OpenAI CEO Sam Altman known as the deal a mannequin for collaboration between AI firms and studios. “This settlement reveals how AI firms and inventive leaders can work collectively responsibly to advertise innovation that advantages society, respect the significance of creativity, and assist works attain huge new audiences,” Altman mentioned.

From adversary to accomplice

Cash opens all types of doorways, and the brand new partnership represents a dramatic reversal in Disney’s strategy to OpenAI from only a few months in the past. At the moment, Disney and different main studios refused to take part in Sora 2 following its launch on September 30.

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