‘Everybody asks what perfume I’m carrying – and it is a little-known area of interest one’

Metro Loud
5 Min Read


The sustainable perfume packs a punch in line with magnificence contributer Emma – and he or she will get loads of compliments every day when she wears it too. (Image: DIEM/Shutterstock/Getty/Metro)

Metro journalists choose and curate the merchandise that function on our web site. Should you make a purchase order through hyperlinks on this web page we’ll earn fee – study extra

As a magnificence journalist, I’ve tried extra perfumes than I care to confess. My cabinets are stacked with loads of bottles from big-name designer scents to buzzy celeb launches and but, this little-known area of interest fragrance is the one I hold coming again to.

However after years of spritzing and sniffing, I’d lastly discovered a perfume that stands out and funnily sufficient, virtually nobody’s heard of it – which is, what I feel, makes it so particular.

From Diem, a London-based perfume home that’s modified how we store for scent by providing gender-neutral, sustainable scents in small batches and 10ml bottles, comes Love Tangle Eau de Parfum.

This stunning perfume is described by Diem as a scent for the wild at coronary heart. It smells like aromatic honeysuckle and roses winding by means of overgrown countryside hedgerows, like blackcurrants ripening within the solar, and its heat, musky base actually clings to your pores and skin.

It begins off shiny and juicy, however dries down into one thing hotter and extra grounded. It’s the type of scent that individuals will ask about – belief me.

Small fragrance tube next to white box with black writing on

Diem Love Tangle Eau de Parfum

That includes notes of cassis, peony, musk and sandalwood make Diem’s Love Tangle Eau de Parfum a fruity, female scent that lingers on the pores and skin for hours. It’s a recent, youthful scent however subtle on the similar time.

BUY NOW FOR £25

After spritzing it on pulse factors and setting foot outdoors, somebody really stopped me on the street to ask what perfume I used to be carrying and, should you’re primarily based in London, you’ll know this to be a really uncommon occasion!

Should you’re pondering that area of interest perfume manufacturers don’t have so much to supply compared to the likes of say, Dior or YSL, you’d be sadly mistaken.

Diem is quietly gaining followers amongst perfume lovers and wonder editors alike. As a British perfume home, it’s all about telling tales and conveying emotion by means of scent. Who hasn’t had a reminiscence evoked by a sure perfume earlier than?

What’s so nice is that customers should purchase the model’s smaller 10ml bottles so that you’re by no means losing product or tossing out a half-used, gone-off bottle.

The model’s coronary heart is in sustainability too. Substances are all sourced from moral, environmentally-conscious suppliers, and so they’ve reduce on extra packaging wherever doable.

Scent is such a private factor however, (possibly that is simply me) I’m discovering as a rule, we’re all carrying the identical ones. Baccarat Rouge 540, Santal 33, and Black Opium, are all attractive and scent wonderful, however they simply don’t really feel distinctive anymore.

That’s why I’m going to stay to my Diem Love Tangle Eau de Parfum vehemently, and proceed to share my love for area of interest perfume homes and their unbelievable scents.

Observe Metro throughout our social channels, on Fb, Twitter and Instagram

Share your views within the feedback under



Share This Article