The variety of first-time consumers seeking to purchase a brand new construct property has declined by 10% during the last 4 years, analysis from new houses web site newhomesforsale.co.uk has discovered.
In 2021 68% of purchaser enquiries have been from first-time consumers, whereas this dropped to 61% in 2025.
Vernon Pethard, founder and director of newhomesforsale.co.uk, mentioned: “This newest information is each fascinating and telling and successfully highlights that the UK authorities must be doing extra to help first-time consumers in securing their first dwelling.
“Whereas the First Houses Authorities Scheme is definitely a constructive, it doesn’t profit or apply to all first-time consumers.
“As such, I consider key modifications like stamp obligation reform or wider affordability initiatives, such because the earlier Assist to Purchase scheme, would show way more impactful, significantly if aspiring dwelling house owners are wanting in property scorching spots like Larger London and Manchester.”
There was additionally a decrease variety of enquiries, at 228,000 in 2025 in comparison with 383,000 in 2021, reflecting how the market has cooled lately.
Areas synonymous with larger home costs truly recorded extra curiosity from first-time consumers, with Larger London and Kent main as first-time purchaser hotspots, adopted by Larger Manchester, West Midlands and Essex.
