As questions swirl about the way forward for Spirit Airways, JetBlue has been making an enormous push within the price range airline’s yard. And it could simply be getting began.
Final week, JetBlue introduced a serious enlargement at Fort Lauderdale-Hollywood Worldwide Airport (FLL), ramping up service to Latin America and a handful of U.S. cities — together with a slew of routes Spirit serves.
Count on to see extra the place that got here from. “The guess we have made in [Fort] Lauderdale is a fairly large guess,” JetBlue president Marty St. George mentioned, talking final week at an trade convention. “And we now have extra stuff to return.”
To this point this 12 months, JetBlue has added 17 new routes out of FLL, and bolstered its flying to a dozen different cities. That features a considerably bigger presence within the Caribbean, Central America and South America.
All it’s important to do is have a look at a map to see the expansion — take a look at what JetBlue’s worldwide route map out of FLL seemed like in January 2025, as proven by Cirium.
This is what it will appear like come January 2026 — St. Maarten, Honduras, Colombia, Aruba, Costa Rica, you identify it.
That southward enlargement is not over.
“There are a number of locations south of Fort Lauderdale that we would prefer to fly,” St. George mentioned, addressing the Morgan Stanley Laguna Convention in California on Sept. 11.
All instructed, the airline expects to develop its departures out of Fort Lauderdale this winter by 38%, per Cirium knowledge.
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And the service sees the airport, going ahead, because the southeast counterpart to its huge hubs in New York and Boston — a 3rd “tentpole,” as St. George put it, to enrich John F. Kennedy Worldwide Airport (JFK) and Boston Logan Worldwide Airport (BOS).
Alternatives in Fort Lauderdale
That JetBlue is again to main progress someplace exterior the Northeast is notable, after 2024 noticed the service pull again considerably in different components of the nation as a part of a collection of maneuvers meant to return the corporate to profitability.
The timing of the service’s Fort Lauderdale strikes, although, isn’t any coincidence. JetBlue has lengthy needed extra gates at FLL.
The airport’s high service — Spirit Airways — is now embroiled in chapter 11 chapter for the second time in lower than a 12 months (and fewer than two years after its deliberate merger with JetBlue got here to a halt). Spirit has raised issues about its long-term monetary viability, and lately started slashing flights from its community — opening up gate house in Fort Lauderdale within the course of.
“As our greatest competitor there has began to [cut back] and by chance open up some gate capability for us,” St. George mentioned, “we’re making the most of it.”
So produce other rivals. United Airways lately introduced a large Florida enlargement, and Spirit’s low-cost competitor Frontier Airways will develop its wintertime departures out of FLL by 40%, Cirium knowledge reveals.
Earlier this month, Spirit instructed TPG the community strikes by different airways amounted to “wishful pondering” by rivals hoping to place the Dania Seashore-based service out of enterprise.
Whatever the motives, JetBlue and others sense an enormous progress alternative — maybe a once-in-a-decade probability — to make an enormous push in Fort Lauderdale, now maybe one of many airline trade’s greatest flashpoints within the 12 months forward.
“We’re excited to welcome the brand new routes and/or elevated flight frequency that present carriers have introduced lately,” the Broward County Aviation Division, which oversees FLL, instructed TPG in an announcement, noting the rise in “handy and cost-effective methods to go to and luxuriate in these locations” for enterprise and leisure vacationers alike.
FAQ: Spirit Airways’ chapter and the way it may have an effect on your journey
JetBlue’s future plans in Europe
On high of including new short-haul worldwide routes to Latin America, JetBlue can also be dropping hints about its future long-haul worldwide flights to Europe.
It was solely 4 years in the past the service launched its first transatlantic flights to London. Then got here Paris, Amsterdam, Dublin, Edinburgh and Madrid. However whereas JetBlue is not ruling out one other European vacation spot, it’s anticipating its quick progress trajectory throughout the pond to degree off.
The service is simply slated to obtain two extra planes able to reaching Europe between now and 2031: “We’re nearly reaching the primary plateau of transatlantic progress,” St. George mentioned.
Nonetheless, the service stays bullish on its still-burgeoning Europe service.
That is very true after the service started pulling again (some) on its transatlantic flights throughout the wintertime, as an alternative deploying these planes — geared up with its spiffiest Mint cabin — to common warm-weather and snowboarding locations.
“That steadiness of excellent solar markets within the winter, after which the European markets in the summertime and fall, has made for a really, excellent revenue portfolio for us,” St. George mentioned.
Doubling down on premium Europe service
JetBlue’s long-haul Europe service will get a premium infusion on the bottom later this 12 months when the service unveils its first airport lounge at JFK, providing entry to its Mint passengers taking these flights.
A second outpost will open subsequent 12 months at BOS.
Whereas the lounges will cater to JetBlue’s high-paying vacationers flying to Europe, there can be different methods for patrons to achieve entry. The airline will supply membership entry to top-tier Mosaic 4 elite standing members, and TrueBlue loyalists who carry the service’s new premium bank card.
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