NYC’s W Union Sq. simply obtained a $100,000 million face-lift — and a swanky rooftop bar

After a $100,000 million redesign, the W New York — Union Sq. is again in enterprise, child.

To finish the gargantuan rework, W Motels tapped the Rockwell Group (the group that initially designed the property when it opened in 2001) to breathe new life into the 1911 beaux arts constructing that homes 256 rooms.

From the second company enter the property, the brand new resort is putting: A lava-like carpet flows down a twisted staircase that ushers individuals into the courageous new world of the W New York — Union Sq..

The main target within the up to date W is the Dwelling Room, the place, as Marriott shared in an announcement concerning the challenge, “timeless design hums with a distinctly trendy pulse that ignites curiosity and expands worlds.” Taking design inspiration from Grand Central Station, the stylish Dwelling Room space presents locals and vacationers a communal place to unwind with a Devocion espresso or craft cocktail and small plates.

Like Grand Central Station, New York Metropolis served as a lot of the design inspiration throughout the property’s reimagining, particularly items of Union Sq. itself, which is simply steps from the resort entrance.

“It is a reimagination rooted within the audacious spirit of New York Metropolis,” George Fleck, senior vp and international model chief of W Motels, mentioned within the assertion. “With deeply layered interiors, dynamic programming, and an unapologetic perspective, this resort captures every thing W Motels stands for: power, edge, and our unmistakable signature sense of favor, inspiring tales value sharing.”

After imbibing on the Dwelling Room Cafe, a meal at Seahorse — the resort’s new seafood restaurant from John McDonald and Mercer Road Hospitality (the parents behind the buzzy Lure Fishbar) — is a should. There, chef John Villa serves up dishes like Cranium Island prawns with burnt lemon and Calabrian chili, shrimp ajillo on rustic sourdough bread, and pastas like Maine lobster cavatelli. Within the restaurant, be looking out for sea-inspired particulars like mermaid inexperienced tiles and a mural by Brooklyn-based En Viu.

Up on the seventeenth ground, the W is now house to the one rooftop bar in Union Sq., Guardian Rooftop. Perched behind the letters of the “W Union Sq.” marquee, the bar has a retractable roof to permit for seasonality, whereas nonetheless providing scenic views throughout. Impressed by “art-meets-nightlife establishments” corresponding to Andy Warhol’s Manufacturing facility, the bar has a moody vibe and cocktails, and is bound to be a brand new “it” spot for each kind of crowd.

For resort company, stepping right into a room may really feel extra like entering into Central Park because the area options lovely floral carpeting, ombre wallpaper and hunter inexperienced couches. However do not let the character parts idiot you, this resort is now updated on expertise: Sensible TVs, panel temperature controls and Marshall Bluetooth audio system may be discovered ready. Look shut and also you may discover different nods to the Metropolis That By no means Sleeps, together with chessboard-inspired facet tables (you will see chess gamers ready for a match all through Union Sq.) and yellow taxicab-colored taps within the toilet.

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Just like the Union Sq. outpost, the W Resort model has been in a season of change. Whereas well-known for its loud, if not in-your-face, type of design, the model’s newer openings have discovered a extra trendy strategy to be maximal and daring, whereas feeling extra welcoming and open to all (learn: a scene that feels welcoming of all and never simply the cool children). The Union Sq. redesign is the proper instance, as is the country-chic W Nashville.

This will also be felt within the resort’s Match fitness center, which incorporates a Peloton studio and restoration zone with hydromassage chairs for a post-workout feel-good. Wellness, the model claims, is actually turning into “a cornerstone of recent luxurious,” so it is “rewriting the script” of all the Match philosophy.

Final yr, Marriott CEO Anthony Capuano instructed TPG that he was very excited concerning the model, stating, “The route and the momentum we have now with W is fairly exceptional.”

As for W New York — Union Sq., it seems to be exceptional, certainly. However in fact, in true TPG type, we cannot give it a full sign-off till considered one of our reporters’ heads hits the pillow.

Learn how to guide

Charges on the W New York — Union Sq. begin at $623 per night time via the tip of 2025 however may be discovered as little as $498 in January and February. Marriott Bonvoy members can guide award nights beginning as little as 62,000 factors per night time. However due to Bonvoy’s dynamic pricing system, the vast majority of nights sit between 80,000 and 100,000 factors.