Key abstract
- Common asking value: £371,422
(+0.3% since final month, -0.1% since final 12 months) - Gross sales agreed year-to-date: +5% vs. 2024
- October value rise: +0.3% (under the 10-year common of +1.1%)
- Regional image: London home costs down -1.4% yearly, whereas Scotland, Wales and northern areas all up not less than +1%
- Exercise: Purchaser demand and new listings each down -5% vs. September 2024
Asking costs edged up by 0.3% this month, bringing the common new vendor value to £371,422. However in comparison with this time final 12 months, costs are fractionally down (-0.1%). It’s an indication that whereas the market is holding agency, many movers are pausing to see what unfolds, with the Autumn Price range simply across the nook.
The housing market at a look:
October is normally a time when asking costs for properties choose up after the summer time. However this 12 months, the bounce has been extra of a delicate nudge. With extra properties obtainable than we’ve seen in a decade, consumers have extra alternative – and that’s which means home value development is far smaller than we normally see presently of 12 months.
There’s additionally a way of warning. Rumours of what could possibly be introduced within the upcoming Price range have created uncertainty, notably in higher-priced areas the place extensively rumoured tax modifications might have an even bigger impression. That mentioned, gross sales agreed are up 5% in comparison with final 12 months, and extra sellers are itemizing their properties. It’s an indication that whereas folks could also be taking longer to determine, they’re nonetheless transferring when the time feels proper.
| Month | Common home value | Month-to-month change | Annual change |
|---|---|---|---|
| October 2025 | £371,422 | +0.3% | -0.1% |
| September 2025 | £370,257 | +0.4% | -0.1% |
Regional home value traits
The divide in value modifications between north and south is turning into extra pronounced. Southern areas, together with London and the South West, are seeing annual value falls. In the meantime, areas just like the North West and Scotland are seeing development, pushed by cheaper home costs and shorter time to promote.
| Area | Annual change | Key commentary |
|---|---|---|
| London | -1.4% | Affected by stamp obligation will increase and Price range uncertainty |
| South West | -1.0% | Excessive provide conserving costs subdued |
| North West | +1.9% | Reasonably priced pricing driving exercise |
| Scotland | +1.3% | Quickest time to safe consumers |
Supply: Rightmove Home Worth Index, October 2025
Wanting again to final 12 months
This time final 12 months, the market was boosted by the primary Base Fee lower in 4 years and early strikes to beat this April’s stamp obligation rise. So, whereas exercise has dipped, it’s partly as a result of we’re evaluating towards a robust interval.
Our property professional, Colleen Babcock, says: “Regardless of the general resilience of the 2025 housing market, we’ve not obtained sufficient pent-up momentum or latest constructive sentiment to spur the same old autumn bounce in property costs. We’re experiencing a decade-high stage of property alternative for consumers, which implies that sellers who’re severe about promoting have needed to acknowledge their restricted pricing energy and average their value expectations.”
Matt Smith, our mortgage professional says: “Common mortgage charges, notably two-year fastened charges, are nonetheless decrease than they have been a 12 months in the past. Mixed with flat home costs and improved lending standards, many home-movers might discover their affordability considerably improved in contrast with final 12 months.”
The significance of pricing
With property alternative at its highest stage in a decade, consumers have the higher hand proper now. Our information exhibits simply how essential it’s to get your pricing proper from the beginning – properties that obtain an enquiry on their first day of selling are 22% extra more likely to safe a purchaser than people who take over two weeks to get their first enquiry.
Nationwide common home costs by property sort
| Sector | October 2025 | September 2025 | Month-to-month change | Annual change |
|---|---|---|---|---|
| First time consumers | £226,869 | £227,133 | -0.1% | +0.0% |
| Second-steppers | £343,988 | £345,058 | -0.3% | +0.2% |
| Prime of the ladder | £676,200 | £669,139 | 1.1% | +0.1% |
What might the Autumn Price range imply for the housing market?
There may be lots of discuss potential property tax modifications that would have an effect on higher-priced properties.
Our information exhibits that nationally, 40% of first-time consumers pay no stamp obligation in the meanwhile, on account of the upper thresholds for paying the tax in the event you’re shopping for your first dwelling. In distinction, simply 5% of movers who aren’t first-time consumers keep away from stamp obligation.
Our property professional, Colleen Babcock, says: It’s encouraging that housing continues to be a political precedence with some radical modifications being instructed. We’re all for insurance policies which might velocity up the house shopping for and promoting course of and make it simpler for all concerned, and we’re trying ahead to serving to the federal government with our twenty-five years of housing market information.
Rightmove has been calling for stamp obligation reform for a while now, and we consider that abolishing it utterly would take away one of many greatest boundaries to motion. We hope the Authorities considers how they might enhance it in November’s Price range. Rising the thresholds can be a assist, however going additional can be an enormous step ahead.”
How have asking costs modified over the previous 5 years?
How a lot are first-time consumers spending every month on common?
How lengthy does it take to discover a purchaser for a house on common?
