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What do you get once you mix a playful retro color palette, with beach-ready supplies and materials, and classic tinned fish motifs?
The reply is the most recent massive microtrend – the Sardine Lady Summer time aesthetic.
Oozing retro Mediterranean appeal, the craze was primarily born out of STAUD releasing their beaded Tommy bag within the kitschy and vibrant Staudines design. In reality – in Could 2025 – it was the bag liable for a 300% improve in searches for “beaded sardine bag”.
Don’t fancy splashing simply shy of £300 on this lovely – but pricy – bag? Yeah, us too. However fortunately, heaps of our favorite excessive avenue manufacturers have additionally now hopped on the enjoyable fish-themed hype. So, it’s sardines all-round this summer season!
From outsized graphic tees and textured crochet knits, to beaded baggage and kooky seaside equipment, these are among the greatest bits and items we’ve discovered on the excessive avenue for fellow admirers of the Sardine Lady Summer time aesthetic.

Miss Selfridge Outsized Sardine Stripe Again Print Graphic Tee
With its outsized match, relaxed dropped shoulders, and assertion print of a classic tin of sardines on a striped pink background, there’s lots to like about this laidback graphic tee. Throw it on over a bikini and also you’ve bought an off-the-cuff poolside match.

Anthropologie Fish Icon Stretch Bracelet
Whether or not you are jetting off someplace tropical or heading out within the metropolis, these Siri climber earrings are your shortcut to standout model. With polished floral layers cascading from lobe to shoulder, they’re an announcement piece that does all of the speaking – secured with a basic publish fastening for straightforward put on.
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