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Holidaymakers are flocking to Scotland’s highlands and islands for vacation let bookings in 2026 thus far, evaluation from Sykes Vacation Cottages has revealed.
Primarily based on ahead bookings information for 2026, the area has climbed from tenth place final yr to the highest of the rankings when measured by common bookings per property,
Northumberland ranks second, up from sixth place in 2025, whereas Scotland dominates the higher finish of the desk extra broadly, with Southern Scotland and Central Scotland taking third and fourth place respectively.
James Shaw, chief industrial officer at Sykes Vacation Cottages, stated: “What this information exhibits is how holidaymaker preferences are evolving, with locations just like the Highlands and Islands and Northumberland now among the many hottest locations for 2026.
“Extra persons are selecting quieter areas, outside experiences and locations that supply robust worth, which helps demand unfold past among the conventional hotspots.
“Robust ahead bookings for 2026 present that holidaymakers are persevering with to plan UK breaks with confidence, and for house owners in these areas, sustained recognition creates a optimistic backdrop as they look forward to the yr.”
Cumbria and the Lake District sit in fifth place, adopted by North Wales, the Yorkshire Dales, Cornwall, Dorset and the Peak District, which full the highest ten areas primarily based on bookings per property for 2026 thus far.
The findings level to a continued shift in demand in the direction of rural and inexpensive locations, as holidaymakers search quieter areas and entry to outside area. Whereas established markets akin to Cornwall and Dorset stay well-liked, areas providing better availability and perceived worth are proving more and more well-liked.
With a number of of the areas featured having additionally seen heightened regulation of short-term lets, together with licensing schemes, council tax adjustments and planning restrictions, robust ahead bookings for 2026 will come as welcome information for house owners seeking to maximise occupancy and revenues.
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