Grasp Neighborhood Developer Sunway Property hits RM1 billion in bookings inside 3 months of the launch of The BIG Deal marketing campaign throughout Klang Valley, Johor, Penang & Ipoh. Alongside the gross sales achievement recorded, Sunway Property additionally found shopper preferences and demand in homeownership throughout Malaysia, signalling evolving homebuyer priorities in 2026.
Early knowledge from the marketing campaign reveals sturdy demand for built-in developments and proof that Sunway Property’s ecosystem — from strategic areas to after-sales care — continues to affect buy choices.
Evolving Purchaser Preferences Level to Sturdy Demand for Built-in, Sustainable, and Future-Prepared Residing
Within the Klang Valley, demand centred on sensible mid-sized layouts inside built-in, well-connected townships. Tasks like Sunway Flora continued to draw household upgraders with sturdy 95% uptake for its 3- and 4-bedroom layouts. In the meantime, the newly launched Sunway Cochrane noticed 55% of items secured throughout its gross sales preview weekend. Its efficiency was pushed by direct entry to the award-winning Sunway Velocity township in addition to seamless MRT connectivity. Developments inside Sunway Property’s Construct-Personal-Function (BOO) township ecosystem — the place retail, medical, training, and mobility are all linked — recorded the best traction. Based mostly on these insights, there’s a sturdy showcase of Klang Valley consumers’ desire for future-ready, convenience-led residing.
Exterior the Klang Valley, consumers continued to prioritise worth, flexibility, sustainability, and built-in residing. In Johor, Sunway Majestic, positioned close to the RTS Hyperlink and in a extremely habitable space, attracted sturdy curiosity from first-time homebuyers with its holistic providing — integrating the hustle and bustle of the upcoming Sunway Business Sq. (managed by Sunway Malls) alongside the calm serenity of lush greenery. In the meantime, Sunway LakeHills’ prestigious deal with, privateness, and breathtaking lake views in a mature, high-end group appealed strongly to high-end consumers in search of an own-stay house.
On high of that, Sunway Maple Section 1 offered out in simply 2 hours, showcasing sturdy purchaser confidence within the Sunway Metropolis Iskandar Puteri township and the alternatives within the upcoming JS-SEZ. Following sturdy market response, Sunway Maple Plus, the second part of the event is slated for launch in mid-2026 with enhanced layouts and upgraded options. In Penang, Sunway Dora achieved a full take-up charge, pushed by demand for sensible household layouts and multi-generational choices. In the meantime, Ipoh’s Sunway Bayu continued to profit from the Sunway Metropolis Ipoh township’s established ecosystem and confirmed long-term worth, supported by sturdy rental yields and repeat purchasers. These developments collectively reinforce consumers’ sturdy urge for food for built-in, well-managed communities throughout areas.
“Our achievement of RM1 billion in bookings continues to validate what we have now lengthy noticed — at the moment’s homebuyers have gotten more and more extra discerning. By The BIG Deal marketing campaign, we’ve seen clear demand for properties that transcend 4 partitions. Individuals are extra prone to worth connectivity, life-style comfort, long-term worth, and a developer who stays dedicated all through generations,” mentioned Chung Soo Kiong, Managing Director of Sunway Property.
Patrons Reply Cautiously however Optimistically Amid Financial Uncertainty
Amid ongoing market pressures, together with persistent inflation and cautious lending situations, Malaysia’s property sector continues to face a extremely selective purchaser panorama. Regardless of these exterior challenges, The BIG Deal marketing campaign recorded RM1 billion in bookings, underscoring Sunway Property’s skill to generate demand even in a extra restrained financial atmosphere and reflecting each purchaser confidence and the enduring enchantment of Sunway’s communities.
“In a local weather the place many homebuyers are understandably cautious, we’re deeply grateful for the belief positioned in us. The sturdy response to The BIG Deal marketing campaign displays not solely confidence in our merchandise, however in our Grasp Neighborhood Developer method of constructing communities — the place properties, facilities, connectivity, and care come collectively to assist each era. We’ll proceed to honour that belief by shaping townships that develop with households, adapt to evolving existence, and stand the check of time,” mentioned Chung.
To study extra concerning the marketing campaign and collaborating tasks, please go to the Sunway Property web site.
Be a part of our Telegram Channel now to obtain on the spot replace on Penang newest tasks and property information
