Offered by Celonis
When tariff charges change in a single day, corporations have 48 hours to mannequin alternate options and act earlier than opponents safe the very best choices. At Celosphere 2025 in Munich, enterprises demonstrated how they’re turning that chaos into aggressive benefit — with quantifiable outcomes that separate winners from losers.
Vinmar Worldwide: Theglobal plastics and chemical substances distributor created a real-time digital twin of its $3B provide chain, slicing default expedites by greater than 20% and enhancing supply agility throughout international operations.
Florida Crystals: Certainly one of America's largest cane sugar producers, the corporate unlocked thousands and thousands in working capital and strengthened provide chain resilience by eliminating handbook rework throughout Finance, Procurement, and Inbound Provide. AI pilots now prolong features into bill processing, predictive upkeep, and order administration.
ASOS: The ecommerce style big related its end-to-end provide chain for full transparency, decreasing course of variation, accelerating speed-to-market, and enhancing buyer expertise at scale.
The widespread thread right here: course of intelligence that bridges the hole conventional ERP programs can’t shut — connecting operational dots throughout ERP, finance, and logistics programs when seconds matter.
“The query isn’t whether or not disruptions will hit,” says Peter Budweiser, Normal Supervisor of Provide Chain at Celonis. “It’s whether or not your programs can present you what’s breaking quick sufficient to repair it.”
That visibility hole prices the common firm double-digit thousands and thousands in working capital and aggressive positioning. As 54% of provide chain leaders face disruptions every day, the strain is shifting to AI brokers that execute actual actions: triggering buy orders, rerouting shipments, adjusting stock. However an autonomous agent performing on stale or siloed knowledge could make million-dollar errors when tariff constructions shift in a single day.
Tariffs, as previous as commerce itself, have develop into the last word stress take a look at for enterprise AI — revealing whether or not corporations really perceive their provide chains and whether or not their AI might be trusted to behave.
Fashionable ERP: Knowledge wealthy, perception poor
Provide chain leaders face a paradox: drowning in knowledge whereas ravenous for perception. Conventional enterprise programs — SAP, Oracle, PeopleSoft — seize each transaction meticulously.
SAP logs the acquisition order. Oracle tracks the cargo. The warehouse system information stock motion. Every performs its operate, however when tariffs change and corporations must mannequin different sourcing situations throughout all three concurrently, the information sits in silos.
“What’s modified is the velocity at which disruptions cascade,” says Manik Sharma, Head of Provide Chain GTM AI at Celonis. “Conventional ERP programs weren’t constructed for at this time’s volatility.”
Firms generate 1000’s of stories displaying what occurred final quarter. They battle to reply what occurs if tariffs improve 25% tomorrow and want to modify suppliers inside days.
Tariffs: The 48-hour scramble
World commerce volatility has remodeled tariffs from predictable prices into strategic weapons. When new charges drop with unprecedented frequency, enter prices spike throughout suppliers, finance groups scramble to calculate margin influence, and procurement races to establish alternate options buried in disconnected programs the place nobody is aware of if switching suppliers delays shipments or violates contracts.
By hour 48, opponents who already modeled situations execute provider switches whereas late movers face capability constraints and premium pricing.
Course of intelligence modifications that dynamic by permitting companies to constantly mannequin “what-if” situations, displaying leaders how tariff modifications cascade by way of suppliers, contracts, manufacturing traces, warehouses, and prospects. When charges hit, corporations can transfer inside hours as an alternative of days.
No AI with out PI: Why course of intelligence is non-negotiable for provide chains
AI and provide chains are mutually dependent: AI wants operational context, and provide chains want AI to maintain tempo with volatility. However right here's the reality — there isn’t a AI with out PI. With out course of intelligence, AI brokers function blindly.
The continued SAP migration wave illustrates why. An estimated 85–90% of SAP prospects are nonetheless transferring from ECC to S/4HANA. Shifting to newer databases doesn’t clear up provide chain visibility — it offers quicker entry to the identical fragmented knowledge.
Kerry Brown, a metamorphosis evangelist at Celonis, sees this throughout industries.
“Organizations are shifting from PeopleSoft to Oracle, or EBS to Fusion. The majority is in SAP,” she explains. “However what they actually need isn’t a brand new ERP. They should perceive how work truly flows throughout programs they have already got.”
That requires end-to-end operational context. Course of intelligence offers this by enabling corporations to extract and join occasion knowledge throughout programs, displaying how processes execute in actual time.
This distinction turns into crucial when deploying autonomous brokers. When visibility is fragmented, autonomous brokers can simply make selections that seem rational regionally however create downstream disruption. With real-time context, AI can function with readability and precision, and provide chains can keep forward of tariff-driven disruption.
Digital Twins: Powering real-time response
The businesses highlighted at Celosphere all utilized the identical precept: perceive how processes run throughout programs in actual time. Celonis PI creates a digital twin above present programs, utilizing its Course of Intelligence Graph to hyperlink orders, shipments, invoices, and funds end-to-end. Dependencies that conventional integrations miss develop into seen. A delay in SAP immediately reveals its influence throughout Oracle, warehouse scheduling, and buyer supply commitments.
“The platform brings collectively course of knowledge spanning programs and departments, enriched with enterprise context that powers AI brokers to rework operations successfully,” says Daniel Brown, Chief Product Officer at Celonis.
With this cross-system consciousness, Celonis coordinates actions throughout complicated workflows involving AI brokers, people, and automations — particularly crucial when tariffs power fast selections about suppliers, shipments, and prospects.
Zero-copy integration allows on the spot modeling
A key development unveiled at Celosphere — zero-copy integration with Databricks — removes one other barrier. Historically, analyzing provide chain knowledge meant copying from supply programs into central warehouses, creating knowledge latency.
Celonis Knowledge Core now integrates instantly with platforms like Databricks and Microsoft Cloth, querying billions of information in close to actual time with out duplication. When commerce coverage shifts, corporations mannequin alternate options immediately, not after in a single day knowledge refresh cycles.
Enhanced Job Mining extends this by connecting desktop exercise — keystrokes, mouse clicks, display scrolls — to enterprise processes. This exposes handbook work invisible to system logs: spreadsheet gymnastics, e-mail negotiations, cellphone calls that preserve provide chains transferring throughout pressing modifications.
Aggressive benefit in unstable markets
Most corporations can’t rip out and change programs working crucial operations — nor ought to they. Course of intelligence gives a special path: compose workflows from present programs, deploy AI the place it creates worth, and adapt constantly as situations change. This “Free the Course of” motion liberates corporations from inflexible architectures with out forcing wholesale alternative.
As international commerce volatility intensifies, the businesses that mannequin will transfer quicker, make smarter selections, and switch tariff chaos into aggressive benefit — all whereas present ERPs preserve working.
When the following wave of tariffs hits — and it’ll — corporations gained’t have days to reply. They’ll have hours. The query isn’t whether or not your ERP captures the information. It’s whether or not your programs join the dots quick sufficient to matter.
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