Everyone loves a comeback story — particularly when it’s the proper excuse for a procuring journey.
GAP is making its manner again onto the excessive road, with three new shops opening throughout London this winter.
In 2021, GAP closed all of its UK shops, following a protracted interval of monetary hardship.
The US retailer was struggling to compete in opposition to the likes of Zara, Primark, and Uniqlo.
However now, simply 4 years later, GAP is again. The brand new store places are Covent Backyard, Westfield, and Wembley Park’s London Designer Outlet.
The primary retailer, primarily based in London’s Covent Backyard, will open on 7 November, with the opposite two shops being unveiled throughout the month of December.
And nostalgic buyers on-line are excited to have the ability to choose up GAP merchandise as soon as extra.
‘I hope their denims are nonetheless of first rate high quality, as a result of they’ll win me again if they’re,’ wrote one hopeful Redditor.
Whereas one other stated the model has ‘nice 100% cotton denims and sweaters.’
In the meantime, others are happy to see the UK excessive road seemingly turning again the clock: ‘Pizza Hut is restructuring, GAP’s coming again… the 90s is so again child!’
And one Redditor requested: ‘What’s subsequent to return again? Etam?’
GAP, initially based in California, has been working completely on-line since 2021, becoming a member of a myriad of different firms who have been compelled to desert its excessive road presence resulting from market calls for.
Followers of the model have additionally been in a position to buy GAP merchandise in-store at NEXT or on-line at City Outfitters.
And there’s nonetheless urge for food for the model, with classic and thrifted GAP jumpers repeatedly that includes on second-hand retail platforms like Vinted and Depop.
It appears GAP is making an attempt to capitalise off of this type of curiosity, incorporating its ‘iconic heritage’ into the brand new flagship retailer.
Clients is not going to solely be capable of purchase traditional objects reminiscent of denims to fleeces, however they’ll additionally be capable of buy data.
Again when Hole introduced that it was shutting its doorways, YouGov analysis director Richard Moller theorised that whereas the model supplied high-quality objects and a robust buyer expertise its troubles doubtless stemmed from ‘struggles with its repute, suggestion from prospects and worth for cash notion.’
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Get in contact by emailing MetroLifestyleTeam@Metro.co.uk.
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