Kate Moss for Topshop. Joni denims. The Ivy Park assortment.
It’s been 4 years since large Topshop closed its doorways, and I believe I communicate for all millennials once I say we by no means actually acquired over it.
However lastly, our prayers have been answered: Topshop is again on the UK high-street.
It may not be precisely what you had in thoughts although.
The flagship Oxford Avenue store, which closed in 2021, stays a large IKEA. However for the primary time 4 years, fashionistas can decide up Topshop garments in retailer, in actual life.
It’s all because of a collaboration with Liberty, the well-known division retailer on Regent’s Avenue, a mere stone’s throw from the place large Topshop was.
The model teased a UK stockist in an Instagram video, posted 19 August, which appeared to disclose the recognisable Liberty storefront.
Feedback on the put up rapidly observed the setting, and questioned whether or not Liberty could be the primary to have Topshop’s AW25 assortment on the rails.
The information was then later confirmed by Liberty’s group shopping for and merchandising director, Lydia King.
‘Topshop was such a cultural vacation spot for Oxford Circus and Soho, so I believe our location is essential,’ Lydia instructed Ellle UK.
‘This complete space is clearly steeped in such historical past and it’s actually buzzing for the time being.
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‘To be part of [Topshop’s] return, when there’s a lot nostalgia in regards to the location, and the model, and the cultural second, is de facto thrilling.’
It’s not the primary time Liberty and Topshop have joined forces. Followers of the Kate Moss for Topshop collections will bear in mind the 2009 vary, which featured Liberty prints on babydoll clothes and cami tops.
The Topshop comeback
Whereas Topshop objects have been out there on-line through ASOS, procuring on-line has by no means fairly replicated that buzz of spending hours within the large store.
However earlier this yr, rumours started to swirl that the enduring style model was making a comeback.
Cryptic Instagram posts again in March left followers ‘crying, screaming, throwing up’, satisfied {that a} bricks and mortar retailer was coming again.
Solely, it turned out to be the return of a devoted Topshop web site, in addition to a runway present in Trafalgar Sq. on August 16.
Is that this new improvement one step nearer to getting a standalone Topshop retailer again? Solely time will inform.
However for now, millennials assemble, seize your Jonis, and head to Soho.
Do you have got a narrative to share?
Get in contact by emailing MetroLifestyleTeam@Metro.co.uk.
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