With a community of over 2,200 shops in Italy and overseas, most of which underneath the OVS and Upim names, the corporate provides a variety of personal manufacturers, together with PIOMBO, OVS Children, Blukids, Stefanel, Les Copains, CROFF, and Goldenpoint.
The partnership with CmiA permits the corporate to offer verification from the cotton bale by way of to the completed garment.
To date in 2025, OVS has launched practically 2.5m merchandise into the market made with CmiA-verified cotton. The product vary contains youngsters’s put on and denim gadgets akin to denims and jackets.
OVS Group company sustainability head Simone Colombo mentioned: “We selected Cotton made in Africa to additional increase our dedication to supply higher, a very powerful fibre for our collections. As well as, we will use the CmiA Inside label to make sure that solely CmiA-verified cotton is utilized in our merchandise. This creates transparency and belief, together with for our prospects.”
OVS merchandise containing CmiA cotton will now show the “Cotton made in Africa Inside” label, confirming that solely CmiA-certified cotton is used and will be traced all through the whole worth chain.
The method for verifying this transparency depends on the Exhausting Id Preserved (HIP) system. This methodology requires proof that solely CmiA-verified cotton passes by way of yarn and textile manufacturing levels earlier than it’s labelled as “Cotton made in Africa Inside.”
The label’s presence assures bodily traceability of the fibre, as per CmiA necessities.
Along with its concentrate on environmental safety, together with protection of water assets, soil high quality, and biodiversity, CmiA additionally contains social requirements.
These standards embody the promotion of ladies in producer communities, the enforcement of human rights, the prohibition of kid labour, and assist for smallholder farmers.
Help by Commerce Basis managing director Tina Stridde mentioned: “We’re happy to welcome OVS as a brand new associate in our worldwide demand alliance for Cotton made in Africa. OVS’s implementation of Cotton made in Africa Inside makes a powerful assertion about transparency and traceability—one we’re very blissful to see.”
At the moment, greater than 30% of African cotton is verified underneath the CmiA or CmiA Natural requirements. Greater than 60 textile companies and style manufacturers, together with Bestseller and OTTO, incorporate CmiA cotton into their merchandise.
“OVS companions with CmiA to spice up traceability in textile provide chain ” was initially created and revealed by Simply Model, a GlobalData owned model.
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