Earlier this month, TPG reported that Hilton could possibly be including a brand new high member tier to its loyalty program — in addition to decreasing necessities for current tiers. As of immediately, we will formally affirm that these adjustments are certainly happening within the new yr.
Here’s what Hilton has confirmed about its latest and most elite member tier, Diamond Reserve, and what to know concerning the sooner path to reaching Gold and Diamond standing in 2026.
Associated: The 21 finest Hilton resorts on the earth
Introducing Hilton’s new premium tier, Diamond Reserve
Designed for Hilton’s most devoted members, visitors can attain the brand new Diamond Reserve member tier by means of important spend and keep necessities. You will want to finish 40 stays or keep 80 nights and spend $18,000 in USD annual Eligible Spend to qualify. Members can begin working towards this new standing starting January 1, 2026. Be aware that this tier can’t be reached by way of holding a cobranded bank card.
“Loyalty just isn’t one thing we take evenly. We have spent years listening to our members. Diamond Reserve was created to acknowledge and reward those that entrust their journey to Hilton,” mentioned Mark Weinstein, Hilton’s chief advertising and marketing officer and head of luxurious manufacturers, in a press release. “We all know that enhancing the keep expertise is the foundational constructing block to driving loyalty, which is why we’ve got thoughtfully designed a collection of ultra-premium advantages supposed to make staying with Hilton even higher.”
Amongst these covetable advantages that include the hard-earned Diamond Reserve standing is the Confirmable Improve Reward (CUR), which “permits eligible members to lock in premium room upgrades, together with as much as a one-bedroom suite for stays of as much as seven nights, on the time of reserving,” in keeping with the corporate’s assertion. Confirmable Improve Rewards can be utilized for stays booked by means of the Hilton app or by way of the corporate’s web site. Members will obtain their first Confirmable Improve Reward as quickly as they obtain Diamond Reserve standing, with the choice to earn a second reward on the 120-night milestone (or, as an alternative of a second CUR, they may earn 30,000 bonus Hilton Honors factors). These CURs can be utilized for each eligible money and reward stays at choose Hilton properties that provide complimentary pre-arrival upgrades (which incorporates properties inside luxurious manufacturers like Waldorf Astoria, Conrad and LXR).
Different Diamond Reserve advantages embrace the next:
- Assured 4 p.m. late checkout on each eligible keep
- Entry to an unique customer support help workforce, out there 24/7
- Complimentary entry to Hilton’s unique govt lounges and premium golf equipment
- Highest precedence for space-available upgrades, confirmed as early as three days earlier than check-in
- 120% Hilton Honors factors bonus on each keep
A better path to attaining Gold and Diamond tiers in 2026
Along with including a brand new elite tier, Hilton can also be going to make it simpler to realize each Gold and Diamond standing in 2026 (observe that Silver tier {qualifications} will stay the identical).
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“Members have advised us they’re searching for extra private recognition and significant rewards all through their distinctive journey journey,” mentioned Chris Nassetta, Hilton’s president and chief govt officer, in an organization assertion. “That is why we’re proud to usher within the subsequent chapter for Hilton Honors by delivering on what our members advised us matter most: making loyalty each extra accessible and extra rewarding, in additional locations around the globe.”
These adjustments might be as follows:
- Gold tier now requires 15 stays, 25 nights or $6,000 spend
- Members with Gold standing will proceed to get pleasure from the identical advantages (early affirmation of space-available room upgrades, a day by day Meals & Beverage credit score or continental breakfast and 80% extra Hilton Honors factors).
- Diamond tier now requires 25 stays, 50 nights or $11,500 in spend.
- Members with Diamond standing will proceed to get pleasure from the identical advantages (early affirmation of space-available room upgrades, a day by day Meals & Beverage credit score or continental breakfast, govt lounge entry, 48-hour room assure and 100% extra Hilton Honors factors).
Backside line
Whereas there are actually some massive adjustments forward for the Hilton Honors ecosystem, with a brand new elite standing and two main tiers changing into extra accessible in 2026, members can nonetheless rely on the identical advantages they know and love, like a calendar with no blackout dates, no resort charges charged on reward stays booked utilizing all factors and, in fact, the Fifth Night time Free perk.
The brand new Diamond Reserve tier — Hilton’s reply to making sure its most loyal members, lots of whom are highway warriors, really feel appreciated and rewarded — will certainly solely be attainable by a choose few, however it appears the corporate is setting these members as much as really feel as valued as potential, with entry to a specifically skilled buyer care workforce, complimentary lounge entry and an thrilling new premium improve profit.
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