White Lotus Season 4 Sparks Surge in Saint-Tropez Bookings with easyJet

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Holiday destinations featured in popular TV series and films continue to captivate travelers, with Saint-Tropez emerging as a prime spot thanks to the upcoming fourth season of The White Lotus. As UK weather turns dreary, many seek the allure of sun-drenched French Riviera escapes. The HBO satirical drama, which has spotlighted locations from Hawaii to Sicily since 2021, transforms luxury spots into must-visit havens for vacationers.

Recent surveys reveal that 28% of travelers choose destinations inspired by on-screen appearances, with the figure climbing above 50% among Gen Z and Millennials. Season four will showcase the opulent 19th-century Château de La Messardière in Saint-Tropez, known for its stunning Côte d’Azur vistas, 32 acres of lush gardens, and an exclusive private beach club favored by elites.

Saint-Tropez: A Blend of Beaches and Glamour

This iconic seaside town combines pristine beaches with vibrant nightlife, attracting celebrities, artists, and sunset enthusiasts. Highlights include the legendary Club 55 on Pampelonne Beach, charming cobblestone lanes, and pastel-hued homes that embody French elegance.

For those eyeing luxury on a budget, affordable options abound. easyJet Holidays’ Big Orange Sale offers up to £500 off select trips, applicable to new bookings before 11pm on March 3, 2026, using code BIGSALE. These packages make the French Riviera accessible without breaking the bank.

Other providers enhance the choices: Loveholidays features sales with up to £600 off coastal getaways in nearby Nice, Antibes, and Juan-les-Pins. On the Beach provides Saint-Tropez-area hotels from £475 per person, including perks like weather protection and free lounge access.

The Kube Hotel, Saint-Tropez

Nestled in a two-hectare park with olive groves and vibrant gardens, this luxury hotel boasts three pools (two heated), a spa for custom treatments, and a short walk to Bouillabaisse Beach. The on-site Moloko restaurant serves Asian, Mediterranean, and classic French dishes with Gulf of Saint-Tropez views from its terrace or rooftop.

Travelers praise its amenities. One guest noted, “First class! Beautiful hotel, 3 awesome pools, spa treatments, very friendly and helpful staff and the rooms were very roomy and well appointed. I would stay here every time I visit St. Tropez.” Another shared, “The hotel has beautiful facilities and grounds. The pools are big and also heated. Service is spot on.” While most reviews glow, a few mentioned rooms feeling slightly dated despite their cleanliness and space. A delighted visitor added, “We stayed in The Kube hotel for 6 nights and we loved our stay. The hotel has 3 pools, amazing rooftop bar and beautiful views on the water! The hotel is very conveniently located, it’s only 3 min drive to the centre of St Tropez.”

Catalogne Hotel

Just five minutes from the beach, this Riviera retreat offers a heated pool amid palm trees and gardens, evoking true Mediterranean vibes. Guests enjoy massage services, stylish rooms with garden or sea views, buffet breakfasts, terrace lunches, and bike rentals for exploring. Nearby eateries and beach clubs add to the appeal.

With a strong 4.4 out of five-star rating, feedback highlights its charm. One reviewer called it an “excellent hotel all round,” saying, “Great staff, very clean, good bar snack food for lunch and dinner, good sized pool and great atmosphere. Thoroughly enjoyed our whole stay.” Another enthused, “Fantastic hotel in a wonderful location. All of the staff were extremely helpful and friendly. We had interaction with different members of staff on reception, and the pool bar staff, and all excellent. Highly recommend this hotel in this lovely little town just along the coast from St Raphael.” Some found the roadside spot noisy and pricey for the setting, with one noting disappointment in the location.

Mercure Brignoles Golf de Barbaroux and Spa

Set in rural countryside near Brignoles, this four-star property provides direct access to an 18-hole golf course, spacious rooms overlooking greens or nature, a seasonal outdoor pool, spa with sauna and hammam, tennis courts, and a restaurant with local flavors. It’s ideal for outdoor pursuits, vineyard tours, or hikes, with a drive to Saint-Tropez beaches.

Though farther from the shore, it earns acclaim for tranquility. A long-time guest raved, “We have stayed at this hotel for many years. The chef’s menu was excellent with fresh products, the service was attentive, and the room was very clean and we felt truly looked after during our stay.” Another appreciated it as, “Good for a night before or after golf — decent prices, well‐sized bedrooms, and friendly service at the bar. It’s a lovely setting.” Location drew mixed reactions; one called it “OK Golf Hotel in very remote location! 5-10 miles from Brignoles off route de cabasse!” Yet others loved the serenity: “Great setting and lovely experience. We stayed for a weekend and enjoyed the serene golf course views, friendly service, and comfortable rooms. The spa and pool made for a relaxing few days.”

easyJet holiday packages include flights, hotels, 23kg luggage per person, and transfers for beach stays. Travelers can apply the BIGSALE code at checkout for savings.

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