Aldi launches its Mamia New Parent Fund for 2026, offering £100 vouchers weekly to eligible parents who submit a photo of their recent receipt. This initiative supports families with everyday baby essentials like nappies, wipes, baby food, and toiletries, totaling £5,200 in prizes over 52 weeks.
Mamia New Parent Fund Returns for Second Year
The program, which debuted successfully in 2025 with thousands of applications, returns to ease financial pressures on new parents. Recent data reveals that 17% of new parents identify recurring nappy costs as one of the largest unexpected expenses after a baby’s arrival.
Aldi’s own-brand Mamia nappies help parents save up to £380 in the first year compared to leading branded options. The full Mamia range, including wipes, baby food, and toiletries, undergoes rigorous testing to match the quality of premium brands at a lower price.
Julie Ashfield’s Comments on the Initiative
Julie Ashfield, Chief Commercial Officer at Aldi UK, stated: “Welcoming a baby brings immense joy, but it can also bring unexpected financial challenges at a time when every penny counts. The response to last year’s Fund showed us just how much parents value this support, with thousands applying. That’s why we’re bringing the Mamia New Parent Fund back for 2026 to continue giving families a helping hand with those everyday essentials.”
How to Enter and Win
New parents can enter by emailing mamiaparentfund@aldi.co.uk with their full name, country of residence, email address, and a photo of their latest Mamia purchase receipt. The receipt must date from within the seven days before entry.
Aldi selects one winner randomly each week throughout 2026. Winners receive a digital £100 voucher via email, redeemable at any UK Aldi store on any products except Stage 1 First Infant Milk. A total of 52 prizes are available.
