Hasbro secured a multi-year global licensing agreement with Warner Bros. Discovery, establishing itself as the master toy partner for the Harry Potter universe, including the upcoming HBO Harry Potter series.
Deal Details and Product Lineup
The partnership kicks off in 2027 and empowers Hasbro to create an expansive array of merchandise. Key items include action figures, collectibles, interactive plush toys, board games, dolls, and role-play sets, all designed to immerse fans in the magical world of Hogwarts and beyond.
Boost from HBO’s Harry Potter Reboot
Executives at both companies anticipate substantial growth from HBO’s Harry Potter television reboot, slated for 2027. The new series promises to reignite global enthusiasm for J.K. Rowling’s iconic franchise, driving demand for licensed products.
Hasbro’s announcement coincides with strong fourth-quarter results and a $1 billion share buyback program, reinforcing optimistic projections for 2026. Shares in Hasbro surged following the news, reflecting investor confidence in the strategic move.
This collaboration positions Hasbro to capitalize on the enduring appeal of Harry Potter, blending nostalgia with fresh content from the streaming era.
