Hailey Bieber, the 29-year-old wife of Justin Bieber and mother of one, recently posted striking Instagram photos showcasing her figure in a revealing thong bikini. Captured poolside in Palm Springs while wearing yellow heels, the images highlight her sculpted physique and promote new products from her beauty brand, Rhode.
Denial of Surgical Enhancements
Bieber has firmly denied rumors of undergoing a Brazilian Butt Lift. In a previous Allure magazine interview, she explained her commitment to avoiding doctor-assisted alterations to her appearance. Instead, she attributes her toned bottom to consistent workouts four times a week, with lunges proving especially effective for shaping.
Similar confidence appears in her latest Alaïa campaign ads, released this month, where she again displays her figure boldly. As a recent Vogue cover star, Bieber continues to embrace her natural form publicly.
Rhode’s Meteoric Rise to $1 Billion Valuation
Rhode, valued at around $1 billion as of May 2025 following its acquisition by e.l.f. Beauty, has transformed Bieber into a key player in the cosmetics world. In a recent Time magazine profile, she described drawing a ‘line in the sand’ before finalizing the deal, emphasizing her resolve to preserve the brand’s accessible skincare focus.
Bieber shared her mindset on achieving the $1 billion target: ‘I’m somebody who really believes in, like, what you say out loud is very important. Our words are important.’ She added, ‘I was like, “It has to be this number. I will not go for less.” It was a goal.’
Post-acquisition, Bieber serves as chief creative officer and head of innovation, staying deeply involved. Rhode’s success stems from minimalist packaging, popular lip treatments, and dynamic social media tactics that appeal to younger audiences.
