Stranded UK F-35 jet turns into sudden star in Indian tourism marketing campaign

Metro Loud
3 Min Read



NEW DELHI — India’s southern state of Kerala has discovered a singular ambassador to advertise its coconut palm-lined seashores, backwaters and vibrant tradition to vacationers — a British F-35 fighter jet that has been stranded there since mid-June.

The Royal Navy plane was pressured to make an emergency touchdown on the airport of the state capital Thiruvananthapuram on June 14 and has been grounded ever since, regardless of efforts to restore it.

An AI-generated picture of the stealth plane parked on the tarmac surrounded by coconut timber has gone viral after it was shared by Kerala‘s tourism division on Wednesday.

“This was a part of our tourism marketing campaign. It has been one of the vital modern and attention-grabbing ones… It’s all in good humor and creativity,” Biju Ok., Kerala‘s tourism secretary, informed Reuters.

Within the viral social media publish, initially created by leisure web site The Fauxy, the jet will be seen giving the state of Kerala 5 golden stars, calling it “an incredible place”.

“I don’t need to go away. Positively advocate,” the picture quotes the jet as saying.

“Although tourism is beneath the federal government, it has moved out of presidency house in selling the vacation spot,” stated Roy Mathew, director of Stark Communications, the tourism division’s model promotion company.

Kerala is amongst India’s hottest vacationer locations, and markets itself with the tagline ‘God’s personal nation’. Final yr, 22.2 million vacationers visited the state.

It boasts pure magnificence alongside India’s south-western shoreline and a wealthy heritage of classical dances, temple festivals and vibrant delicacies.

The Indian Air Drive stated final month it will assist in the restore and return of the F-35, which made an emergency touchdown on June 14 when it was flying over the Arabian Sea off Kerala‘s coast.

A British Excessive Fee spokesperson informed Reuters the UK had accepted a proposal to maneuver the plane to the Upkeep Restore and Overhaul facility on the airport. The jet will likely be moved to the hangar as soon as engineering groups arrive from the UK with specialist tools, the spokesperson added.

The Royal Navy didn’t instantly reply to a request for remark.

UK’s Minister for the Armed Forces Luke Pollard stated in Parliament on Monday {that a} Royal Air Drive crew had been in Thiruvananthapuram and dealing with Indian counterparts.

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